From Sunburns to Sun-smart: The Sunny Day Bros Collective Story

When it comes to skin type, the Randall Brothers tend toward the paler side…okay, some might use the word pasty. We grew up in Michigan and spent most of the summer outside, usually on the water. We didn't give much thought to sun exposure.

Tim then spent 5+ years at the University of Florida (yes, just a bachelor's degree…who's asking?). Jeff continued his use of suntanning oil…SPF 2 (maybe 0 honestly), and both of us may or may not have visited a tanning bed (who's asking?).

This poses a bit of a dilemma because there is nothing in the world we like to do more than chase the few salmon we have left here in the Pacific Northwest around the rivers, lakes, and ocean. Combine this with kids' sports, riding bikes, hiking, etc., and you get the picture—we are outside a lot.

One remedy for being outside but keeping your skin safe is wearing UPF clothing. We are finally getting to the point: we struggle to find clothes with UPF protection that we actually like. Combine that with the idea of getting to spend more time together laughing like hyenas and helping to get the word out about the increasing cases of skin cancer, and you have the genesis for Sunny Day Bros Collective.

If we can help one person live longer because we played a part in reducing their sun exposure, plus get to spend more time yucking it up together, plus make a few duckets for the beer fund, well…that is what you call a win-win.

Thank you to our wives for enabling us to do this and just putting up with us in general (saw that eye-roll btw) and of course our wonderful kids (saw that eye-roll btw).  If you made it to the bottom of this letter, you might need to reconsider your social life—and what better way to think on it than sitting outside in the sun with a broad-spectrum SPF sunscreen, hat, sunglasses, perhaps a cold beverage….and your piece of Sunny Day Bros UPF attire.

 

Best Wishes,
 

Tim and Jeff